Dez travels the world practicing digital photography while helping his clients with their IT needs over the Internet and designing web sites. His mission is to connect businesses to their customers, and to assist in their reliance on technology.
As an IT professional specializing in technology development and support, with extensive experience in data management, web development, managed IT services, and hardware/software monitoring, he offers complete solutions for his business clients' needs.
He believes in user-centered design, and conducts usability testing whenever possible. He is a visitor advocate and will defend their interests with concrete evidence and research. He measures unique visitors, bounce rate, and conversion percentage. His goal is to generate leads, so these are the most important metrics. He uses an analytics tool to do this, and will show you how to track these measures as well.