Living on a string of islands, you would think buying local fish would be as easy as catching a wave at the beach. But it turns out only 37 percent of the seafood we consume in Hawaii comes from local fishing businesses. Finding that local fish isn’t always easy. The seafood industry is one of the least transparent subsets of the food industry, and the marketing around it can be confusing. For instance, there might be a big sign in the fish department that says “local fish” when only one type of fish in the counter is local.