Seafood traceability is the core of our business model. We aim to ensure chain-of-custody and point of origin traceability for our seafood products using a system called This Fish
(developed by EcoTrust Canada
). Unique codes are assigned to each catch, which are preserved throughout the distribution process and can be used at point of purchase in retailers, on menus in restaurants, and as part of our labeling for our distributed shares that are picked up for customers. These codes lead customers to an online portal that provides detailed information on the species, who harvested it, how it was harvested, and the point of origin.